Presencia Education · Judgment, Logic and Creative Direction
Vision Brief
Before you ask anyone, person or machine, for help.
- ContextWhere does this work live, and what is already true?
- Audience and purposeWho is it for, and what should it do for them?
- My own contributionWhat do I make or decide myself?
- Mood and referencesWhat should it feel like? What examples guide it?
- ConstraintsTime, money, materials, rules.
- Rights and accessWhose work, images or data may I use? Who must be able to use it?
- Three observable checksHow will anyone see that it worked?
- Scope and budgetWhat is in, what is out, and the most it may cost.
- Outputs and permissionsWhat gets made, and who may send, share or publish it?
- Feedback and revisionWho reviews it, when, and how will I change it?
